Get hands-on experience
Over the course of 8 weeks, you will have the opportunity to build a product prototype that demonstrates your skills and knowledge during your job search.
Learn from the best experts
Experienced professionals in product management, marketing, engineering, and design lead each class, offering a hands-on, engaging learning experience.
Build your reputation and network
You will work with a team of 3-4 peers from different fields, providing opportunities to expand your network.
What Makes Us Different
Build a Real Product Prototype
While most courses will provide you with a certificate, the Junction Product Management Course will leave you with something much more valuable - a complete product prototype you can show off during your job search.
Complete a Design Challenge
Each session will give you the opportunity to work in teams and make progress on a product addressing a design challenge of your choice. Our instructors will provide guidance and coaching as you take your first steps toward building a great product.
Get Real-world Feedback
Role-playing simulations will give you true-to-life opportunities to practice asking for, receiving, and applying product feedback.
The course culminates in a final product competition to be judged by a panel of experienced product managers, giving you an opportunity to see how your prototype would be received in the market.
Featured Instructors
Brandon Chiang | AppWorks
Susannah Iqbar | Marketing Guru
Bird Liang | AppWorks
Thomas Jeng | Junction
What You'll Learn
The Product Management Course includes 8 units, with 40 hours of instruction in total. Sessions are designed to teach you theory and then immediately give you an opportunity to practice.
Fundamentals of Product Management
- Introduction to product management
- The product management life cycle
- What makes a good product
Understanding the Market
- Customer discovery
- Personas, empathy maps, and journey mapping
- Market research
Product Conception and Testing
- Business modeling and value proposition canvas
- Testing and validating minimal viable products (MVPs)
Product Design
- User stories and features
- Wireframing and storyboarding
- Technology for product managers
Ongoing Management
- Product roadmaps
- Project management methodologies and tools
Business Fundamentals
- Metrics and key performance indicators (KPIs)
- Pricing and financial modeling
- Go-to-market strategy
Stakeholder Management
- Perspective taking and negotiation
- Presentation and storytelling
Final Pitch
- Public speaking
- Product competition